Tiered Programs - Why they are effective

Tiered Programs, Why They Are Great For Customer Loyalty

Tiered programs are customer loyalty programs that give different rewards based on what tier a customer is in. The tiers are set with milestones that a customer must pass to be part of the next tier. These milestones are usually…

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Loyalty breakage is bad

Why Loyalty Program Breakage Is Bad

Breakage in a loyalty program is the amount of points that are rewarded that never get spent. While your accountant might love breakage, you should be concerned about high breakage rates. High loyalty program breakage is a sign that something…

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6 Loyalty Program Examples In The eCig and Vapes Industry

The ecig/vaporizer industry is quickly on the rise. The electronic alternative to traditional smoking has become a very competitive industry, especially online. Forbes has projected that ecigs will surpass traditional cigarettes in sales volume by as early as 2047. An…

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What Online Shoppers Need, Adapting Maslow’s Hierarchy

Maslow’s hierarchy of needs seems to be everywhere. It was the only topic that was talked about in every one of my classes, from business to biology and everything in between. There is a reason for Maslow’s widespread acceptance. His…

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6 Strategies For A Creative Loyalty Program

A loyalty program provides your site with an amazing opportunity. You now have the ability to create loyal repeat business and increase customer lifetime value. But, is simply having a loyalty program enough? Today you must have creative loyalty programs…

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Supplement loyalty program examples

7 Loyalty Program Examples in the Supplements Industry

The nutrition industry has become a very competitive place both in retail and online. The surge in popularity can be attributed to the the general populations increase interest in living a healthy and fit life. In fact, 61% of people…

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5 Places You Need To Be Promoting a Loyalty Program

A loyalty program is effective only if your customers and future shoppers are aware of it. You need to promote a loyalty program across your site to increase visibility and enrollment. Your program can be used as a marketing tool…

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Creating Brand Advocates: Step 5 in the Complete Customer Journey

In the last installment of the “Complete Customer Journey” we talked about Repeat Purchases. We discussed how acquisition tactics are becoming more costly and less effective. We also went over how to create a sustainable strategy using customer retention. Before…

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Boost Your Adwords ROI With Customer Retention

Google Adwords has been one of the go to online marketing methods since its launch in 2000, And for good reason! The search engine giant gets 187 million unique visits per month. While the method is popular, does it generate…

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10 Loyalty Lessons You Can Learn From The Simpsons

Everyone has a favorite Simpsons episode. The one that perfectly describes some aspect of your life. The episode may have perfectly captured the way you feel about your job, the way you feel about your neighbors (that Flanders…), or a great lesson…

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Generating Repeat Business: Step 4 in the Complete Customer Journey

In the last installment of the “Complete Customer Journey” we talked about the Purchase. We discussed tactics and strategies to get people to the checkout page and convert them once they are there. Before that we had discussed Brand Awareness…

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Psychology Feature

Persuading with Loyalty! The Science Behind Effective Online Marketing

There has been a ton of research into how companies can use the human mind to tailor and create effective online marketing. One of the most talked about areas in psychology is the science of persuasion. Marketing can be broken…

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