Shopify Loyalty Apps

Increase Your Profitability With A Shopify Loyalty App

Who doesn’t like getting something for free? I for one love getting things for free, like the movies I get as part of my local theatres rewards program. When I get that email updating me that I have enough points…

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How to compete against Amazon online

How To Compete Online Against Amazon, Or Should You?

One of the questions I am asked by readers, clients, and even by my friends and family is, how do ecommerce sites compete online against companies like Amazon? Instead of listing all the ways I think a small business can…

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Sephora investigated feature

Loyalty Case Study: Sephora’s Beauty Insider (VIB)

Sephora’s Beauty Insider Program is a famous one in both the retail and ecommerce loyalty communities. The program is almost always included in top loyalty program lists. But what makes the VIB program so great? This Sephora Case study is…

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How to get different online shoppers to buy

The 5 Types of Online Shoppers and How to Get Them to Buy

The one mistake you should never make, don’t assume that all your online shoppers can be encouraged to purchase with the same tactics. No two shoppers are exactly the same and each has a particular way they like to shop....
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are your employees engaged

Your Customers Are Engaged, But Are Your Employees?

Customer engagement has become one of the most talked about aspects of marketing and general business in recent years. CRM expert Paul Greenberg defines it as, “the ongoing interactions between a company and customer, offered by the company, chosen by…

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customer reviews for ecommerce benefit conversion rates

5 Ways Customer Reviews Benefit eCommerce Conversion Rates

Why pay an arm and a leg to attract more customers to your site when most sites are not taking advantage of the existing traffic they have. The average cart abandonment rate is about 68%, and the average conversion rate…

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balance rewards loyalty case study

Loyalty Case Study: Walgreen’s Balance Rewards

Walgreens has one of the most dynamic and exciting loyalty programs in the industry today. They have combined many creative elements to make the program exciting and fun for their customers. Let’s take a look at what makes Balance Rewards…

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loyalty program best practices

5 Loyalty Program Best Practices For 2015

A new year is upon us, the new year lets all of us start something new. For many of us this fresh start is used to get in shape, fix our finances, or just give ourselves more “me” time. It…

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a history of loyalty programs

A History Of Loyalty Programs, And How They Have Changed

Loyalty and rewards programs have become commonplace in today’s society. Traditional brick and mortar stores are using them to keep pace with the evolving ecommerce world, and ecommerce sites are using them to boost retention and drive down acquisition costs….

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YouTube for eCommerce

How to Use Video Marketing & YouTube for Ecommerce

In case you haven’t noticed YouTube has become the way that today’s youth prefer to learn, share, and be entertained. Some of today’s biggest stars are YouTube personalities and commentators. The rise in YouTube’s popularity is a new frontier for...
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Are loyalty programs effective

Are Retail Loyalty Programs Effective? The Top 100

One of the first things I am asked when I say I work in customer loyalty is, are loyalty programs effective? My response…. Yes, but it is my job to show people that loyalty programs are effective. I might be…

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starbucks investigated (loyalty)

Loyalty Case Study: My Starbucks Rewards

Starbucks has been credited with revolutionizing the coffee industry. They took something that had been done the same way for decades and turned it upside down. They have been doing things differently ever since, including customer loyalty. My Starbucks Rewards…

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