eCommerce Five Article Friday – February 10th

February 10, 2012
Steve Deckert

Every Friday we’ll post the best five articles related to loyalty, customer experience, and eCommerce from that week. Have a suggestion? Let us know!


1. The Questions I Would Ask if I Were Marketing your Business

Although a bit dry, this blog post asks some very good, specific questions that business people should be asking themselves. This is a great read for any eCommerce agencies.

2. Analyzing Magento Community Edition

A great article by Louis Camassa that outlines the benefits & strengths of Magento Community Edition. New merchants: look here to see why Magento is one of the strongest eCommerce solutions. Existing Magento merchants: read this, and further develop Magento’s strengths to put your business above and beyond the competition.

3. Loyalty: More Than Just Customer Retention

A great webinar, hosted by Points.com and co-hosted by Magento, that really delves into how customers perceive loyalty programs and offers some great insight into how customers think and behave.

4. Customer Loyalty: What it is and Why it’s Important (Infographic)

I didn’t think that you could pack this much information into one infographic, but the great minds over at NBRI have done it. Make sure that you read it all, there are some great stats here!

5. Magento’s eCommerce Platform Surpasses 4 Million Downloads

Okay, so this one doesn’t really contain a best practice, tip, or trick. But, it does include some pretty awesome news! Congratulations Magento!