service leads to loyalty feature image

5 Ways to Use Service to Build Customer Loyalty

You understand that loyalty is important. It’s the thing that keeps people coming back. The people that share your awesomeness with others. But an often neglected element of building loyalty is the service that’s provided to customers. A lot of…

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retain more customers with these steps

How to Retain a Customer in 5 Easy Steps!

  In our ebook “The Ultimate Guide to Customer Retention” I go over in great detail how you can go about setting up your very own customer retention strategy. The book goes over all the steps in great detail, and…

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The Top 10 eCommerce Blogs & The eCom Experts Behind Them

There are a ton of great ecommerce resources out there! You have: podcasts, ebooks, video shows, blogs, and more. With so many great resources out there it can actually make ecommerce seem a little overwhelming. To help break through the...
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The best industry for a loyalty program

4 Industries Where Loyalty Programs are Super Effective!

What industry is best for starting a loyalty program? That is a question I am asked every time I talk about customer loyalty and retention. If everyone is asking a question it usually means it will make a great post….

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comparing offline and online shoppers

Comparing Offline and Online Shoppers, is There a Difference?

I have read countless articles on how different the online shopping world is from in store retail locations. I have seen and heard it all when it comes to the comparisons, but are they really that different? After all they…

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The Best Example of an Extra Points Event: Sephora

This week is Sephora’s “Beauty Insider Appreciation Week.” If you don’t know about the event just ask your wife, daughter, sister, or anyone who is into makeup. They will tell you all about it. The event is a huge deal…

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Amazon is the master of cross selling

4 Cross Selling Tips Designed for eCommerce

As you may know by now I am a huge fan of maximizing customer lifetime value! Attracting a shopper to your store is too expensive and time consuming to not maximize the transaction. This includes the first purchase as well…

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how to be lucky in ecommerce

Increase Your Chances at Success by Harnessing eCommerce Luck!

We have tendency as humans to over estimate how much influence we have over what we are doing. Yep you are less in control of your life than you think! This overestimation leads us to make quick and often rash…

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social media and rewards programs

The Importance of Social Media in Online Rewards Programs

How big of an impact does social media make on establishing customer loyalty? The short answer is a lot! The long answer is the content of this article. Social media has changed: the way marketers reach an audience, the level...
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when to launch a loyalty program

When is the Best Time to Launch a Loyalty Program?

When is the best time to launch a loyalty program? This is probably the most asked question after “how do I know if a loyalty program will work for my store?” The short answer is you should launch a loyalty…

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ecommerce 101 feature image

How to Sell More with eCommerce Psychology

eCommerce psychology is the new way to think about how your online shoppers are buying. Retail giants have been using human psychology to sell more for years, but not much has been written on using the same tactics in ecommerce….

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ecommerce design use unicorns

eCommerce Design – Unicorns and Rainbows or Listen to Your Customers

This is a guest post by Beth Shero of Shero Designs In the world of eCommerce, design innovation is essential, but does it need to be comprehensive or superficial? In other words, do we have to make unicorns fly and…

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