CLV customer lifetime value

The Easy way to Calculate Customer Lifetime Value and Increase it!

Customer lifetime value is one of the most if not the most important metric an ecommerce merchant can keep tabs on. If you are not familiar with customer lifetime value you may know it by one of its other names:…

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ecommerce social proof class

How to Harness the Power of Social Proof (Consensus) in eCommerce

If there is one thing that challenges my love for ecommerce it is consumer psychology! I minored in psychology while I was taking my marketing degree and found that the two go hand in hand. There is a lot one…

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build an audience before you sell a product

5 Examples of Using Content First for eCommerce Success

“Build it and they will come!” a quote made popular in one of my favorite movies of all time, Field of Dreams. This statement may work well for attracting baseball players to a diamond in a corn field, but it…

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create an exclusive loyalty program

How to Create an Exclusive Loyalty Program!

Very few retailers will dispute the value of a repeat customer, and many are even familiar with how to create a loyal customer with tactics like personalization and loyalty programs. But many people a have a very narrow minded idea…

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How to prove you have a winning ecommerce idea feature image

How to Prove You Have the Next Big eCommerce Idea in 4 Steps

So you have an amazing idea for an ecommerce store. But, how do you know it is the next big idea? Have your potential customers told you so? Do you have pre-sales lined up? Validating your idea is one of…

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Problems with Today's eCommerce Marketing

No Loyal Customers? Focus on Retention Marketing!

There is one question you get asked more than anything when you work at a loyalty program provider. That question is “How do I get more loyal customers?” I used to give my “it depends” answer. Tactics to create loyal…

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The road to a loyal customer feature

How to Turn an eCommerce Shopper into a Loyal Customer

To answer this question we first have to establish “What is a loyal customer?” We need to know what they look like, how they shop, and the emotions they feel. Everyone will have a different definition of a loyal customer,...
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How to clean up your online

5 Ways to Clean Up Your Online Store!

I know it has officially been spring since March 20th, but I live in Canada and up until a week or so ago it still snowed a couple times. But, the other day I noticed that the trees were starting…

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Online benefits feature image

Benefits of Online Loyalty Programs Over In-Store Loyalty Cards

Loyalty programs have been around since the early 1700s, but they really rose to fame in the 1980s with the birth of American Airlines’ Frequent Flyer Program. The Frequent Flyer program revolutionized customer loyalty programs for the modern era, and…

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Are catalogs Making a Comeback Feature image

Are Catalogs Making a Comeback in eCommerce?

This is a guest post by Divya Pahwa of Now In Store. Catalogs were all the rage for big box stores before ecommerce evolved into what it is today. But are they still effective in today’s online driven world? At…

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Magento Imagine 2015

Magento Imagine 2015: Sweet Tooth’s Journey

Another amazing Magento Imagine conference has come and gone, but not without some amazing experiences, time with friends, and great memories. This Imagine may have been the best one yet and it was an interesting one for the Sweet Tooth…

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What makes a bad ecommerce store

What Makes a Bad eCommerce Site? The Biggest eCommerce Annoyances!

Over the last week or so I have been encountering some pretty bad ecommerce sites! The things I see range from “mildly annoying” to “I will never shop with you again.” My frustrations have been building up to the point…

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