Sweet Tooth Blog

When marketers and business officials discuss customer loyalty, often times they describe it using specific, quantifiable statistics and metrics such as conversion rate, sales increase, and signup increase. If numbers such as these are high, it is generally acceptable to say that your store has built a loyal following of customers. But these numbers don’t tell the entire story of customer loyalty. Although the conversion rate can tell how many visitors you convert into sales, it can’t be used to explain how captivated your customers are, the trust they have for your brand, or how willing they are to pay a premium price for your products.

Consider this. When a professional sports team drafts an athlete many things are taken into account. The number of goals the player has scored, the number of tackles the player has made, or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. But, there is something that cannot be quantified nearly as easily that has significant impact as to whether a player will be drafted or not. These are called “intangibles”, they are not as easy to see, quantify, or explain like statistics are. Things like football IQ, leadership abilities, and soccer sense are all examples of intangible assets to athletes and can spell the difference between an OK player or a great one.

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Email Newsletter Importance

Email newsletters are a cost-effective way to reach a large number of current and potential customers. They can be used to generate hype before a much anticipated launch, promote a seldomly used location of the website, or to thank subscribers for their continued patronage.

An email newsletter that has been poorly developed can be detrimental to your entire email marketing campaign. Your marketing team has spent countless hours trying to capture the minds of your target market, and one unsatisfactory email campaign could cause you to lose subscribers.

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In Organizational Behavior, there are three types of commitment that can be used to describe the feelings that an employee has for the organization in which they are employed. Although not the typical application, these can surely be used to explain the commitment of eCommerce customers. In order to understand how the three types of commitment can be applied to your customers, we must first define a new term - eCommerce customer commitment. eCommerce customer commitment is the desire of a consumer to remain a customer of your eCommerce organization.

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The Sweet Tooth team is excited to announce that Sweet Tooth 1.7.6.1 for Magento is now available!

This is a maintenance release to address minor bug fixes and improvements.

You can see a list of changes in this version on our change log available here: Sweet Tooth Core Change Log 1.7.6.1

Updating Sweet Tooth

• To update to latest version, you can download this release from our site.
• If you have installed Sweet Tooth from Magento Connect Manager, you can update the extension by navigating in your Magento admin to System > Magento Connect Manager and clicking on the orange Check for Upgrades button. You may need to uninstall the referral module first as it's now included in this package.
• If you're not familiar with updating Sweet Tooth, you will want to follow this Update Guide.
• If you're updating to Sweet Tooth 1.7 or higher for the first time, you will need to connect your store to your Sweet Tooth account. Sweet Tooth will not function on your site without a connection to your Sweet Tooth account.

Customer experience and loyalty should be based on the customers. There is no doubt about that, and yet many companies ignore what customers are really looking for. Loyalty programs and incentives only work if they are based on what customers truly value.

Customers only become truly loyal if they are emotionally connected to a brand in a way that helps them make decisions about that brand. We've all carried around the coffee shop punch card in our wallets - used once when it was offered, but never again.

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Kit Heath is a British designer that is “redesigning the way that individuals think about jewellery.”  Headquartered in the UK, Kit Heath provides beautifully designed, quality pieces for any occasion. It’s incredible to think that owner and founder Kit once made and sold jewellery out of his VW Camper in between catching waves on the beaches of south England. Now, Kit Heath has grown to become internationally renowned and respected. You can find Kit Heath jewellery in jewellers across the eastern United States, the United Kingdom, and online at http://www.kitheath.com.

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Choosing from an endless array of vitamins and supplements can seem like a daunting task. They are expensive to buy and if you don’t like the taste or effect it has on your body then you are stuck with products that you cannot return and have left your wallet empty. Continue Reading

The Sweet Tooth team is excited to announce that Sweet Tooth 1.7.6.0 for Magento is now available!

This release addresses minor bug fixes and improvements as well as consolidates our Referrals/Affiliates functionality into this core module. You will no longer need to maintain two separate extensions.

You can see a list of changes in this version on our change log available here: Sweet Tooth Core Change Log 1.7.6.0

Updating Sweet Tooth

• To update to latest version, you can download this release from our site.
• If you have installed Sweet Tooth from Magento Connect Manager, you can update the extension by navigating in your Magento admin to System > Magento Connect Manager and clicking on the orange Check for Upgrades button. You may need to uninstall the referral module first as it's now included in this package.
• If you're not familiar with updating Sweet Tooth, you will want to follow this Update Guide.
• If you're updating to Sweet Tooth 1.7 or higher for the first time, you will need to connect your store to your Sweet Tooth account. Sweet Tooth will not function on your site without a connection to your Sweet Tooth account.

This is the 6th and final blog post in the AIDA - Improving the Effectiveness of Your Loyalty Program Using this Simple Marketing Model series. In the previous five posts you learned how to make site visitors aware of your loyalty program, how to generate interest in the offerings that you are providing, translating this initial interest into desire for your program, and finally how to facilitate the usage of your loyalty program so that visitors take action. If you haven’t read any of my previous posts in this series and want to learn more on the definition of AIDA, the Awareness stage, the Interest stage, the Desire stage, or the Action stage, follow these links to each post.

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We have arrived at the last stage of the AIDA marketing model - Action. Now you have learned the basics of the AIDA model, the ways in which you can make customers Aware of your program, how to generate Interest in your loyalty program, and how to move customers from liking your program to Desiring to be a part of it. If you are reading this series for the first time, go back and check out the previous posts in the series so you can have a full understanding of the concept.

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