Why Referral Marketing?
Referral marketing is a powerful tool that puts your customers to work for you. It saves you time spent in lead generation, cuts marketing costs, and helps you to improve your relationships with existing customers.
Why is referral marketing so effective you ask? Buzz Referrals found that, “People trust friends and family more than virtually any other information source, and pay 2x more attention to recommendations that come from friends than other sources.” Additionally, the New York Times found that roughly 65% of new business comes from referrals.
With the most recent release of Sweet Tooth, Sweet Tooth 220.127.116.11, a customer can be rewarded when a referral customer makes a purchase as a guest. Referrals no longer have to create an account or become a loyalty program member to use the referral link.