What is Responsive Design?
Responsive web design (or RWD) is a website design technique that allows you to have one website that adapts to the device it is viewed on. It is no longer necessary for businesses to create multiple sites for differing devices or screen sizes.
Responsive web design makes it much easier for your customers to interact with your website. They can interact on their varying devices including: laptops, smartphones, tablets, and desktop computers.
Mashable has dubbed 2013 as “The Year of Responsive Design.” If responsive design is not a key priority for your business in the upcoming year, then you could fall behind your competition in terms of customer experience/engagement initiatives. Your customers need to be able to view your website regardless of mobile device or screen size. Responsive design increases conversions, sales, customer experience, and customer loyalty.