The Most Customized Sweet Tooth Installation Ever

BRANDiD is a London-based eCommerce retailer that offers men subscription plans to designer clothing and underwear at a minimum of 30% off recommended retail price. BRANDiD isn’t just your average eCommerce store - this is a shopping experience for men by men. As soon as you land on BRANDiD’s home page you’re greeted with a sign up page that says “I’m a man. I don’t read instructions.”

This website is the Old Spice guy meets Dollar Shave Club. It’s awesome.

And it just so happens that BRANDiD is running a loyalty program using Sweet Tooth. Men need some customer love too.

BRANDiD’s loyalty program is simple and straightforward: you get points for signing up, referring friends, and purchasing. You can spend your points on “boosters” of extra free stuff to be included in your monthly package.

What is really unique about BRANDiD’s loyalty program is the extent to which they’ve customized Sweet Tooth. This is certainly one of the most customized versions of Sweet Tooth we’ve ever seen - it really does look amazing. They’ve really branded Sweet Tooth to match their experience. And yes, that pun was intended. Here are some of the cool things they’ve done.

Support for recurring points. Since BRANDiD has recurring bills for their subscriptions, they naturally needed to create support for recurring points whenever a new order gets created automatically. Now customers are automatically given points whenever they are automatically billed.

Fully revamped referral system. BRANDiD really wanted to leverage the social power of referrals to grow their customer base. To motivate these referrals they used Sweet Tooth - with some customization.

Customers can edit their username in a method similar to Twitter. Not only does this custom username make the experience more tailored to the customer - it also becomes their referral url! This is a truly incredible way of replacing the stock Sweet Tooth URL and is a lot more display friendly for social sharing.

The referral email template is really unique too. Customers can fully customize their referral email, whether they want it to be “friendly”, “harsh”, or their own message. The layout for the email invitation is really great too.

They also increased their referral sign ups by customizing how Sweet Tooth handles multiple customer referrals invitations. Normally, if person A invites person C, then later person B invites person C, only the first referral invite would be rewarded (person A). BRANDiD wanted to reward anyone who successfully referred a customer, so they modified Sweet Tooth to allow this.

For every 50 friends that are successfully referred, a customer will get a free designer tie. To show the customer their referral progress, BRANDiD created a unique referral gauge. Simple display changes like this can often be the difference between a customer engaging with a program or not.

Customer points balance display. Taking after Sweet Tooth Instore and matching the general theme of their website is a unique points flip counter. We really like the clean look of this points balance - it makes the website feel a lot more personalized and interesting.

These are just some of the really cool things that BRANDiD has done to show off the complete flexibility of Sweet Tooth. Moving forwards, they have a lot more up their sleeve, like more personalized, social emails saying which of your friends have signed up for a plan and what they have purchased.

Here’s what Arush Seghal, BRANDiD’s CTO, had to say about Sweet Tooth:

“We knew from the outset that our loyalty system would be a core part of our product. As a startup with an intense focus on tech, we also knew that we could build our own loyalty system, and would therefore retain more control over its development. We decided to go with Sweet Tooth for two reasons: 1) Speed to market - with Sweet Tooth, we were able to build and deploy our site to live from scratch inside 2 weeks. 2) Sweet Tooth is a flexible, open system, and they have world class technical support - we were able to build all the things you see above on top of the core Sweet Tooth system, without affecting our upgrade path, all inside that 2 week period. This was down to an incredible effort from our tech team, but also because the Sweet Tooth guys are as passionate about their product as we are. They are always available to answer our queries on twitter or via zendesk, and often go beyond the call of duty to help us build functionality that they are not obligated to support. When partnering with a 3rd party to build something so core to our business, it is incredibly important for us to have a cultural match with that partner. That's why we chose Sweet Tooth.”

If you’re interested in signing up for a plan with BRANDiD they have a special promotion: the first 15 people to use the coupon code SWEET15 will get 15% off their first delivery! Check them out at www.getbrandid.com