LYLIF: Build a Loyalty Program- Build a Relationship

LYLIF is an eCommerce store that promotes individual style and affordability built for the modern day woman. This online store provides the most fashionable trends and truly enhances the online shopping experience. LYLIF lives by three basic values: great products, affordable prices and rewarding loyal customers. We think of this as a trifecta for success in any great eCommerce store.

One key feature of this online store was the 'LYLIF points': the company's way of giving back to their customers. All a customer has to do is create an account with LYLIF.com and they will be automatically enrolled into the points program. After I created my account I could not believe how easy it was to earn points within a matter of seconds.

LYLIF has truly grasped the concept of creating simple and effective gateways for customers to save. One way is through making purchases. Customers earn points with every purchase they make; every dollar spent at LYLIF = 1 LYLIF point. A second way is through product reviews. When customers write a review on an item they've purchased they will receive 5 LYLIF points. A third way is through Facebook 'likes'. By 'liking' an item on LYLIF's Facebook page (at a max of 5 points per day) customers will earn 1 LYLIF point. Ways to save do not stop there: you can also get 10% off your purchase if you 'like' LYLIF on Facebook, not to mention all of the bonus point promotions. Sometimes they have Double Point events or special Triple Point items.

 LYLIF has succeeded in making "Earn, Redeem, Repeat" not just a motto but a reality for customers. After customers have accumulated their points they can simply look in 'My LYLIF Points' under 'Account Information' to see if they can start redeeming!

300 LYLIF points = $5

500 LYLIF points = $10

900 LYLIF points = $20 (the maximum credit)

The points only expire if the account is inactive for more than 12 months from the customer's last order. The more customers spend with LYLIF the more promotions and deals they receive!

When I look at the layout of LYLIF's points program I see 'goals' for me to reach. I want to gain this many points to get this much savings in order to get the greatest reward out of my shopping experience. What make this store amazing is that the 'goals' are not hard to reach. Just one pair of shorts alone gives me 64 LYLIF points! Seeing how easy it is to gain these points I think why don't I make my shorts into an outfit? I might as well add a top, some jewelry, and shoes to get the maximum discount!

What makes LYLIF stand out is how well they promote their points and how their points are not impossible to earn. They have found that people like great products but love getting great products at a discounted price. Put the two together and you will find that customers want to see a points program integrated into any great store. Creating a points program in your store says to the customer, "I did this for YOU."

Another cool feature LYLIF has integrated into the store is that you can shop by 'Style'. I love this customization because searching through hundreds of products when I can only find a handful that suit me is not my idea of fun. It basically acts as a filter- taking out the products you wouldn't get and keeping the products you will love.

LYLIF uses Sweet Tooth because their customers appreciate different avenues to save money and discover products. As a whole, Sweet Tooth has allowed LYLIF to continue a fruitful relationship with their customers by giving back and providing an enticing incentive to return.

Here is what LYLIF has to say about the benefits they've found from using Sweet Tooth:

"One of the largest benefits of Sweet Tooth is that people come back to use their points. Every eCommerce merchant tries to build a strong relationship with their customers. To see them coming back because of our Sweet Tooth module... Well thats just sweet! Perks like refer-a-friend and birthday points are just icing on the cake. Overall, we're extremely impressed with Sweet Tooth, and the amazing features provided with updates. We love it."

Check out LYLIF to get a feel for their amazing points set up using Sweet Tooth.

How do you integrate points & rewards into your store?