Monthly Archives: December 2011

Sweet Tooth's Russian Partner: Turnkeye eCommerce Solutions

December 30, 2011

Posted by Mike

• One of our recently signed partners, Turnkeye eCommerce Solutions, has been gaining a huge amount of momentum in the Russian Magento market. As a Bronze Magento Solution Partner, and a Sweet Tooth Partner, Turnkeye brings Russian eCommerce merchants the most powerful online shopping solutions available.

  

  We're excited to work with Turnkeye to deliver effective customer loyalty programs to Russian merchants. They have some very impressive projects in their portfolio and we highly recommend checking out their website!

  
  

  This post was posted in Sweet Tooth

OZ hut: A Perfect Example of How Sharing Customer Accounts Increases Sales!

December 16, 2011

Posted by Steve Deckert

• 

  OZ hut is an award-winning Australian eCommerce retailer that sells really cool, niche products across a family of eCommerce websites on Magento Enterprise. Oz hut's strategy is for each website to specialize in a specific niche of the market. The Oz hut family includes:

  • Oz Scopes - Australia's largest telescope & optics retailer
  • Oz Kitchenware - a kitchen & cookware retailer
  • Oz Binoculars
  • My Swiss Army Knife
  • Oz Motorcycle Gear
  • Oz Breathalyzer
  • My Baby Prams - a baby stroller retailer
  • Oz Dog Beds
  • Oz Bubble Wrap - a packaging retailer
  • Oz Gadgets - an electronics retailer
  • Wrist Watches
  • Oz Torches - a flashlight retailer

  

  Since each website focuses on a specific niche of the market, customers may not shop at each store regularly. For example, customers won't purchase an expensive telescope kit from Oz Scopes on a regular basis.

  So how does Oz hut motivate customers to make repeat purchases for niche products?

  They share customer accounts across all stores and use a comprehensive customer loyalty program.

  So while that same customer that bought the really expensive telescope may not necessarily return to Oz Scopes to earn more points, they will visit one of Oz hut's other stores. A customer could purchase a telescope, then navigate to OZ Torches to buy a flashlight so they can see while setting up their telescope in the dark. Not only is the customer motivated to spend more at any of OZ hut's family of stores, they are also more satisfied with only having to manage one loyalty program.

  If you manage several websites with Magento, consider integrating a comprehensive rewards program across all of them to increase your cross-website revenue.

  OZ hut is a great example of increasing revenue using a comprehensive loyalty program, to see this check out their website.

  
  

  
  

  This post was posted in Sweet Tooth

Balance Internet Leverages Physical Retail Locations to Succeed in eCommerce

December 16, 2011

Posted by Mike

• One of our top partners, Balance Internet, recently held a webinar called Magento for Traditional Retailers. This webinar examined the best practices and techniques for traditional "Brick and Mortar" retailers to leverage their physical footprint to make a BIG impact in the eCommerce market.

  

  According to Balance Internet, "Traditional retailers with a physical store chain can have a significant competitive advantage over pure play eCommerce businesses. The physical footprint of stores can be leveraged to maximise sales across all channels within the business."

  We're excited to be working with Balance Internet on projects involving physical retail locations along with Magento. Our product, Sweet Tooth Instore provides merchants with a way to link their online and offline loyalty programs in a totally unique and exciting manner.

  If you're a merchant with physical retail locations check out Balance Internet or contact us about Sweet Tooth Instore to see how we can start leveraging your physical retail locations to succeed in eCommerce!

  
  

  This post was posted in Sweet Tooth

Eat Me Supplements - How David Can Beat Goliath

December 14, 2011

Posted by Steve Deckert

• Eat Me Supplements offers high quality supplements to help New Zealanders achieve their health goals. Whether you want to gain muscle, burn fat, or just feel better, they've got everything you need to stay and feel healthy!

  

  Sometimes making an exceptional product isn't enough. Eat Me Supplements has to compete with cheaper, imported discount brands for the price-sensitive customers - it's a problem most retailers face. To effectively compete with these discount brands Eat Me "sweetens" the deal using loyalty points and free products to capture these "transient" customers and convert them into loyal customers.

  But Eat Me doesn't stop there with their customers. They also motivate personal trainers to refer their clients using Sweet Tooth in a more streamlined fashion. In the past, they had to rely on manually creating discount codes to track referrals. By using Sweet Tooth's referral module, they can seamlessly reward every referral-purchase while gaining orders.

  Eat Me has a user-friendly website and great products. Check them out for any of your health supplement needs!

  

  
  

  This post was posted in Sweet Tooth

Magento Imagine 2012 Announced!

December 13, 2011

Posted by Steve Deckert

• The Sweet Tooth team couldn't be more excited about Magento Imagine 2012!

  We'll be there in Vegas, say hi to us and bet on red (or Magento Orange!).

  
  

  This post was posted in Sweet Tooth

How To Capture Holiday Shoppers Using Sweet Tooth on Magento

December 6, 2011

Posted by Steve Deckert

• Watch the video below on how to capture the wave of customers that will be visiting your eCommerce store during the busy Holiday season:
  

  
  

  This post was posted in Sweet Tooth

One of our Favourite Loyalty Programs!

December 5, 2011

Posted by Steve Deckert

• In this quick post we’d like to outline one of our favourite customer loyalty programs: Canadian Tire “Money”!

  

  For the majority of those reading this blog post who won’t know what Canadian Tire is, or what Canadian Tire “Money” represents. I’ll go into detail about both. Canadian Tire is a large Canadian retailer that offers everything you need to fix something, make something, or do something outdoors; tools, automotive parts, hardware, patio furniture and sporting goods. It was founded in 1922, and created one of the most innovative loyalty programs for its time: Canadian Tire “Money”.

  Depending on how much you spend, you’ll receive coupon vouchers that look like paper bills. These coupons never expire, and several can be used in one redemption. You can save your Canadian Tire money to redeem for the value of any product, or simply reduce the subtotal of your purchase.

  Canadian Tire money was first introduced in 1958 and has become somewhat of a Canadian cultural icon. The program was a revolutionary concept in its time, and has been one of the contributing factors for Canadian Tire’s success.

  

  So how has Canadian Tire updated its iconic loyalty program?

  The company leveraged its banking and credit card services from its Canadian Tire Financial Services division to offer customers MasterCard credit cards that offer customers Canadian Tire money on all credit purchases.

  It will be interesting to see how this iconic loyalty program will translate to Canadian Tire’s eCommerce operations.

  If you’d like to offer your customers a similar loyalty program, contact us and we’ll show you how to replicate this using Sweet Tooth.

  

  
  

  This post was posted in Sweet Tooth, Tutorials & Tips