Monthly Archives: August 2011

On Tuesday August 30th, the Sweet Tooth team, along with Rich from Lyons Consulting Group, held a free webinar titled: "Building Cross Channel Customer Loyalty with Sweet Tooth". In the webinar, we discuss Lyons, customer loyalty metrics and best practices, show some great examples of customer loyalty programs, and discuss how Sweet Tooth, and our new product Sweet Tooth Instore, play a critical role in all of it.

We highly recommend every ecommerce/click & brick retailer watch the video here.

Topics covered include:

• Lyons CG
• eCommerce Strategy
• Magento Powered Commerce
• Net Promoter Score
• Word of Mouth Marketing
• Brand Promoters/Detractors
• NPS & Your Bottom Line
• Customer Loyalty
• Types of Loyalty Campaigns
• Brand-Specific vs Whitelabel Loyalty
• Loyalty Best Practices
• Agile Commerce
• x.Commerce
• Social Media
• Persistent Shopping/Rewards
• Sweet Tooth Online
• Sweet Tooth Instore
• POS System Integration

A big thank you to everyone who attended the webinar, especially to those who had some great questions. See you at the next free webinar!

We know you’ve been anxiously waiting for Sweet Tooth Standard 1.6 and Platinum 1.6. This new release is our biggest yet with some of our most exciting features yet!

You can update your store by following this Sweet Tooth Updating Guide.

Points for “Liking” a product on Facebook. That’s right, you can now award your customers points for Liking your product and pages on Facebook! We’re really proud about this new feature, it’s one of our most exciting yet. In order to connect to Facebook you’ll need Retail Evolved’s Facebook module available here.

Automatically give your customers points on their birthday. Make your customers’ special day even more special with an automatic point rule on their birthday. Show them that you care; maybe they’ll buy themselves a birthday gift from you.

Enable free shipping when points are used. Perfect for points-only products or a dedicated rewards section of your website, this feature allows you to get products to your customers’ doors without them having to pay for shipping. Combined with birthday points, this makes for a great birthday gift.

Updated Sweet Tooth menu for simpler browsing. We’ve analysed how our users navigate Sweet Tooth and simplified the menu into a more customer friendly interface.

Support for Magento Community 1.6 and Enterprise 1.11. We have been preparing for Community 1.6 and Enterprise 1.11 for a while now; at Sweet Tooth our priority is to make sure that we are always on top of new Magento releases to ensure that you can stay current.

Wiki Hints in the admin panel. That’s right, wiki hints are back in the admin panel. Since we were making Sweet Tooth’s menu more customer friendly, we thought we should do the same with the rest of it. Having a problem configuring that one rule? Don’t worry, just look for a little question mark and our wiki should be able to help you out.

Speed upgrades. We have made Sweet Tooth faster and more efficient with a code refactoring “tune up” while we were “under the hood” getting 1.6 ready. Start your engines!

Check out our wiki for a full documentation on the many changes and updates we’ve made here.

Hi everybody,

We're happy to announce that we'll be hosting a FREE webinar on August 30th with Lyons Consulting Group. This webinar will be aimed at merchants looking to build long-term customers using cross-channel loyalty strategies. We will be covering several topics including Net Promoter Scores and optimizing rewards campaigns to maximize ROI.

Be sure to tune in on August 30th!

SIGN UP TODAY!