Get to Know the Sweet Tooth Team: Rami Andari

February 7, 2012

Posted by Steve

• Welcome to the second post on our new blog series: Get to Know the Sweet Tooth Team! If you missed our last post on our CFO, Walter Huber, check it out here!

  In this series, we'll open up and answer the question: "Who is it that makes Sweet Tooth so awesome?"

  We'll be posting a feature on one of our team members every week, be sure to come back next week to see who we cover next!

  ---

  

  Rami Andari

  Senior Account Manager & Advisor

  Q: What are your nicknames?

  Rami: Rombom, Ramram, Ramidi

  Q: What’s your story?

  Rami: Born in Lebanon, moved to Canada a few years back for school, and it’s been a great experience ever since! Some highlights since I’ve been here? I’ve become an expert skier…okay that’s a bit of an exaggeration. But now I can make it down a double black diamond without falling at least 60 times.

  

  Rami & friends on a ski trip.

  Rami: I’ve lived in Toronto, which in itself is a highlight. I mean, where else can you have 4am shawarmas after running into members of the Toronto Raptors!?! I have worked at some amazing places. I’m a proud Laurier grad, and now I’m trying to leave my mark as a member of the Sweet Tooth team. So that’s a really summarized version of my story; send me a message if you ever want to chat about eCommerce, startups, basketball…or anything!
  

  Q: What are your top three ________ (anything)?

  Rami: My top three places to visit:

  

  #3 - London, England

  

  #2 - Cottage country along the Ottawa River, Canada.

  

  #1 - Rami's home in beautiful Lebanon.

  Q: What is your favourite Youtube clip?

  Rami: For any die hard NBA fan, this season’s lockout was rough. This video clip stuck in my head because:
  1) it is about basketball, and 2) Macklemore is an amazing rapper

  Q: What do you like about working with Sweet Tooth?

  Rami: With Waterloo becoming the tech hub of Canada there’s never a lack of driven entrepreneurs and tech enthusiasts around. Sweet Tooth has become my home away from home, literally, because we spend more time here than we do anywhere else. It’s rare to be part of such a young and ambitious team, but it’s impossible to not enjoy working hard then relaxing with a game of FIFA!
  Q:What is your favourite food?

  Rami: Greek, Korean, Lebanese (please, no more pizza!)

  Q: Draw or write something on a piece of paper:

  

  Rami started this picture trying to draw a sheep.

  
  

  If you want to receive analysis of eCommerce customer loyalty trends & best practices, sign up to our mailing list. Don't worry; you can opt-out at any time if you'd like!

  
  

  This post was posted in Sweet Tooth

Loyalty: More Than Just Customer Retention | Points.com for Magento

February 2, 2012

Posted by Steve

• Our partners at Points.com hosted a great webinar that completely covered the various consolidated loyalty programs that merchants can use to drive sales sky high. The statistics that they include are absolutely amazing; if you want to be an expert in miles & points, this is a must watch.

  
  

  This post was posted in Sweet Tooth, General

Get to Know the Sweet Tooth Team: Walter Huber

January 26, 2012

Posted by Steve

• Welcome to the first post on our new blog series: Get to Know the Sweet Tooth Team!

  In this series, we'll open up and answer the question: "Who is it that makes Sweet Tooth so awesome?"

  We'll be posting a feature on one of our team members every week, be sure to come back next week to see who we cover next!

  ---

  

  Walter Huber - CFO

  
  

  Q: What are your nicknames?

  Walter: Dewalt, Gatorwah, or Spidey (for proof see below)

  
  

  

  Here's Walter in a Spiderman suit...
  we don't know how he got that nickname

  
  

  Q: What's your story?

  Walter: I'm a goofy accountant who likes adventure.  Work hard and play hard. Love the buzz of high tech companies and the tranquility of a wilderness hike in the Sierra Nevada mountains. My past work experiences include NCR, HP and Open Text.

  My soul mate is my wife Bev, I have two beautiful daughters, Leah & Gillian, and one constant companion Molly (a wheaton terrier/miniature poodle mix).

  

  

  Walter's Family

  
  
  If I were not working with the sweet team at Sweet Tooth I would be climbing mountains and taking photos for National Geographic.  I’m a huge Lance Armstrong fan – I saw him race in the 2009 Tour de France.

  

  Walter took this photo at the 2009 Tour de France!

  
  

  Q: What are your top three _________ (anything)?

  Walter: Kitchener Rangers, Boston Bruins, Elle McPherson

  
  

  Q: What is your favourite Youtube clip?

  Walter: Jeb Corliss - "Grinding the Crack"

  
  
  Q: What are your hobbies?

  Walter: Travel, wilderness hiking, mountain biking, photography, cooking, & wine.
  
  

  Q: What do you like about working with Sweet Tooth?

  Walter: The Team - “BAD Boys”  Bright, Affable, Determined  (psst don’t tell them…it's really the soccer net)

  

  
  
  Q: What is your favourite food?

  Walter: I love it all, as long as it is freshly prepared!
  
  
  Q: Draw or write something on a piece of paper:

  
  

  
  

  This post was posted in Sweet Tooth

Free Tool: What Kind of Loyalty Program is Best for You?

January 18, 2012

Posted by Steve

• When merchants running Sweet Tooth first start out designing their loyalty program, they often have a lot of questions concerning what they should reward their customers for, how many points they should be given.

  To help out our merchants, or merchants who are considering using Sweet Tooth, we've created a survey tool to help show you your options.

  You can click here for our Free Loyalty Program Consultation Survey

  
  

  This post was posted in Sweet Tooth

Video: How to Reward Customers With Airline Miles!

January 17, 2012

Posted by Steve

• 
  

  This post was posted in Sweet Tooth, Sweet Tooth Extension News

VIAN Business Solutions: Our Barcelona Partner

January 10, 2012

Posted by Steve

• 

  We're happy to announce one of our newest Sweet Tooth Partners, VIAN Business Solutions. Based out of Barcelona, Spain, VIAN specializes in Magento and Drupal development. They've got a great portfolio on their website, check it out.

  VIAN also has created a free extension that is available on Magento Connect: Vian Pictograms. This is a great extension that allows icons to be displayed alongside product pictures. If you want to easily convey a product message to your customers and increase your customer experience using icons and pictures, you should definitely consider installing VIAN Pictograms.

  

  Be sure to check out VIAN's website for examples of their work, and give them a shout on Twitter @VIANSolutions. We're really excited about working with Vian in the future; a big welcome to them from all of Sweet Tooth!

  

  
  

  This post was posted in Sweet Tooth

Sweet Tooth's Russian Partner: Turnkeye eCommerce Solutions

December 30, 2011

Posted by Mike

• One of our recently signed partners, Turnkeye eCommerce Solutions, has been gaining a huge amount of momentum in the Russian Magento market. As a Bronze Magento Solution Partner, and a Sweet Tooth Partner, Turnkeye brings Russian eCommerce merchants the most powerful online shopping solutions available.

  

  We're excited to work with Turnkeye to deliver effective customer loyalty programs to Russian merchants. They have some very impressive projects in their portfolio and we highly recommend checking out their website!

  
  

  This post was posted in Sweet Tooth

OZ hut: A Perfect Example of How Sharing Customer Accounts Increases Sales!

December 16, 2011

Posted by Steve

• 

  OZ hut is an award-winning Australian eCommerce retailer that sells really cool, niche products across a family of eCommerce websites on Magento Enterprise. Oz hut's strategy is for each website to specialize in a specific niche of the market. The Oz hut family includes:

  • Oz Scopes - Australia's largest telescope & optics retailer
  • Oz Kitchenware - a kitchen & cookware retailer
  • Oz Binoculars
  • My Swiss Army Knife
  • Oz Motorcycle Gear
  • Oz Breathalyzer
  • My Baby Prams - a baby stroller retailer
  • Oz Dog Beds
  • Oz Bubble Wrap - a packaging retailer
  • Oz Gadgets - an electronics retailer
  • Wrist Watches
  • Oz Torches - a flashlight retailer

  

  Since each website focuses on a specific niche of the market, customers may not shop at each store regularly. For example, customers won't purchase an expensive telescope kit from Oz Scopes on a regular basis.

  So how does Oz hut motivate customers to make repeat purchases for niche products?

  They share customer accounts across all stores and use a comprehensive customer loyalty program.

  So while that same customer that bought the really expensive telescope may not necessarily return to Oz Scopes to earn more points, they will visit one of Oz hut's other stores. A customer could purchase a telescope, then navigate to OZ Torches to buy a flashlight so they can see while setting up their telescope in the dark. Not only is the customer motivated to spend more at any of OZ hut's family of stores, they are also more satisfied with only having to manage one loyalty program.

  If you manage several websites with Magento, consider integrating a comprehensive rewards program across all of them to increase your cross-website revenue.

  OZ hut is a great example of increasing revenue using a comprehensive loyalty program, to see this check out their website.

  
  

  
  

  This post was posted in Sweet Tooth

Balance Internet Leverages Physical Retail Locations to Succeed in eCommerce

December 16, 2011

Posted by Mike

• One of our top partners, Balance Internet, recently held a webinar called Magento for Traditional Retailers. This webinar examined the best practices and techniques for traditional "Brick and Mortar" retailers to leverage their physical footprint to make a BIG impact in the eCommerce market.

  

  According to Balance Internet, "Traditional retailers with a physical store chain can have a significant competitive advantage over pure play eCommerce businesses. The physical footprint of stores can be leveraged to maximise sales across all channels within the business."

  We're excited to be working with Balance Internet on projects involving physical retail locations along with Magento. Our product, Sweet Tooth Instore provides merchants with a way to link their online and offline loyalty programs in a totally unique and exciting manner.

  If you're a merchant with physical retail locations check out Balance Internet or contact us about Sweet Tooth Instore to see how we can start leveraging your physical retail locations to succeed in eCommerce!

  
  

  This post was posted in Sweet Tooth

Eat Me Supplements - How David Can Beat Goliath

December 14, 2011

Posted by Steve

• Eat Me Supplements offers high quality supplements to help New Zealanders achieve their health goals. Whether you want to gain muscle, burn fat, or just feel better, they've got everything you need to stay and feel healthy!

  

  Sometimes making an exceptional product isn't enough. Eat Me Supplements has to compete with cheaper, imported discount brands for the price-sensitive customers - it's a problem most retailers face. To effectively compete with these discount brands Eat Me "sweetens" the deal using loyalty points and free products to capture these "transient" customers and convert them into loyal customers.

  But Eat Me doesn't stop there with their customers. They also motivate personal trainers to refer their clients using Sweet Tooth in a more streamlined fashion. In the past, they had to rely on manually creating discount codes to track referrals. By using Sweet Tooth's referral module, they can seamlessly reward every referral-purchase while gaining orders.

  Eat Me has a user-friendly website and great products. Check them out for any of your health supplement needs!

  

  
  

  This post was posted in Sweet Tooth